We finished months of research and development before launching the Wyze Cam as our debut product. The last remaining issue was how much to charge. At the time, a comparable smart home camera sold for roughly $200 from competitors.

They had a radical thought. What if they regarded their clients as friends? What would we price if our best buddy were present and we were selling the camera to them in person? At launch, the Wyze Cam cost $19.99.

The subsequent events were astounding. Our users supported us even though we had less money to spend on advertising or posh offices.

They began recommending Wyze to their friends and family and posted videos, written articles, and social media updates. They started a movement for smart homes that utterly transformed the sector. It hasn't been simple.

They have overcome several obstacles, including inflation, a pandemic, and tariffs. Being an entrepreneur is never easy, especially when you are up against some of the biggest corporations in history. They have only achieved this far by acting unconventionally and adhering to our foundational ideals.

Wyze is fundamentally based on connections. The links between us and our people, our common expectations, and our shared history are more significant than their consumers, employees, manufacturers, and shareholders.

They urge people to be open and transparent in all of their hopes, habits, flair, and flaws and to be their true, full selves. They seek to be believed. They seek hearing and listening. They respect and value diversity.

When in doubt at Wyze, start by asking yourself, "What would I do if these were my friends?" since they are. We first heard the expression "too good to be true" in a review of Wyze Cam v1, our very first product that was released in 2017.

A positive review's five simple sentences expanded into a manifesto that was a perfect representation of what we stood for.

They have a new record to break, a new bar to set, and a new distinctive experience to create with every new product and service they develop going forward, with every chance to interact with their employees, prospects, and shareholders.

Making the impossible feasible is their daily motivation, and they do this by pouring innovation and consideration into every stage of the process. As businesses grow larger, red tape and bureaucracy may cause them to be sluggish.

At any cost, they must oppose this. They are aware of the distinction between two-way and one-way doors. They quickly iterate and learn from real-world experience, so they don't lose out on possibilities to please. If you ever feel as though what you are doing might be taken straight out of a Dilbert comic, stop what you are doing, fix the procedure, and take the shortest, most direct route to what is best for consumers.