A narrative about four Manchester-based pals, four buddies who made the decision to quit their careers, put their savings into investments, and take on a $1 billion industry Grüum has done away with the idea of gender-specific items in favor of offering superb razors and blades "for everyone."

The core values of Grüum are simplicity, honesty, and price fairness. They are a brand that doesn't use any plastic and delivers blades as needed for a practical shaving procedure that leaves skin feeling smooth and well-cared-for.

Create a razor plan specifically for your shaving habits and receive a free bright Oska razor handle with your first delivery.

While you're there, check out their skincare line and take advantage of their free (yes, free!) razor recycling programme. Try this: Get a free Oska razor handle when you customise your first grüum kit. Prices for blade plans start at £3 per month on Gruum.com. It all began with a stroll through the supermarket's beauty section.

A small area of gray to the right, and a pink wall to the left. Everywhere you look, outrageous claims are made. The Gruum line took years to develop and perfect. They made a commitment to exclusively produce items that actually serve a purpose, drawing inspiration from Scandinavian principles.

They exclusively work with premium ingredients. The gimmicks are eliminated, and the labels are removed. They would create things "for everyone," not just "for him" and "for her." They maintain affordable rates and prices.

The steel handle and moisturising pad-infused heads of the Grüum face and body razor give it a luxurious appearance. Its subscription option, which is ideal for a close shave, costs just £2.50 for replacement blades.

For an additional fee that is still incredibly affordable, a variety of shaving and body care products can also be delivered as frequently as you like.